Yahoo will be discontinuing their online music and media company – Yahoo Music Unlimited due to its lack of popularity. When users try to access the site they will be re-directed to Rhapsody America – a partner of MTV Networks. From this site they will be able to access music, downloads, internet radio, and videos.
Data from comScore Media Metrix shows that the subscription service has managed to rake in just 400,000 customers. Yahoo senior vice president Scott Moore explained the decision to sell the service by saying that the company “made a strategic decision to focus on the mass audience.”
Users of Yahoo Music Unlimited would have paid a yearly rate at $5.99 a month, but now with Rhapsody, users will have to shell out $12.99 on a monthly basis for using the music services on the web only. In order to download songs to a device, users will be charged $14.99.
“They are our subscription partner going forward and there’s money to be made for both of us in that,” said Scott Moore, Yahoo’s head of media. However financial terms of the deal were not immediately known. Meanwhile Dan Sheeran, a senior vice president at RealNetworks said that the Yahoo deal would not be altered even if Microsoft succeeds in acquiring Yahoo.
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