Yahoo will be discontinuing their online music and media company – Yahoo Music Unlimited due to its lack of popularity. When users try to access the site they will be re-directed to Rhapsody America – a partner of MTV Networks. From this site they will be able to access music, downloads, internet radio, and videos.
Data from comScore Media Metrix shows that the subscription service has managed to rake in just 400,000 customers. Yahoo senior vice president Scott Moore explained the decision to sell the service by saying that the company “made a strategic decision to focus on the mass audience.”