The time of the VHS is over and the time of the DVD is vastly becoming the norm for many people. Many Americans don’t even bother purchasing the VHS – no matter how cheap they may be – because they don’t own a VHS player. Yet even with the growing popularity and demand for DVD’s there is still competition out there in the form of digital downloads.
A number of consumers have discovered that they can watch their favorite movies through these digital downloads. Already this has become popular in the music world where all you have to do is pay 99 cents to download your favorite song from iTunes. Apple is taking their success one step further by creating a way for people to do the same with their favorite movies.
For five long years Apple has become a worldwide phenomenon among the digital music industry. They have sold 4 billion songs and have an account of 70% of the digital music that is sole worldwide. Yet, as digital music becomes more and more popular we wonder if there will come a time when more competition will break through and Apple will no longer dominate the digital music market.