EU Consumer Affairs Commissioner is getting on to hundreds of websites who have been keeping pertinent information from their customers. Meglena Kuneva stated that they have kept the true cost of the download hidden and will not tell their customers that they are signing up for subscriptions.
They will be tracking down online consumers who have bought ring tones for their cellphones and will turn their focus on 80% of 558 EU-wide websites that are being investigated for employing unusual and suspicious business activities. “Far too many people are falling victim to costly surprises from mysterious charges, fees and ring-tone subscriptions that they learn about for the first time when they see their mobile phone bill,” she said.
Kuneva explained that rogue traders of mobile content will be targeted by national governments. Often aimed at teenagers, ring-tones comprise nearly a third of mobile content in Europe, accounting for €691m in sales revenue in 2007. “We need to get a clear message out, particularly to teenagers and children, to be on your guard,” said Kuneva.
“There are many reputable traders out there, but to be safe buying these services, check the fine print every time and make sure you are not signing up for more than you bargained for.”
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